Art Direction & Design for one of Sydney's top sourdough bakeries - Infinity Bakery
Infinity Sourdough Bakery is a boutique sourdough bakery that services a constant stream of Sydney locals as well as providing for over 80 wholesale customers. Its a raw style bakery, each loaf kneaded by the hand of their talented bakers.
Will & Sophie, owners of Infinity Bakery, approached me to help revitalise their brand. The objective; develop the Infinity brand to reflect the premium quality of their products, ingredients & craftsmanship. The refresh was to encompass a holistic approach across the overall look & feel of the business including operation & staff.
I started this project working closely with Will & Sophie to determine the companies personality, values, goals and mission statement:
To produce high quality artisan breads with conscious awareness of our community and environment.
Their intent was also to resurrect the Infinity visual identity from where it began in 1997, as one of the first Sourdough bakeries in Sydney.
From there I developed their identity, including business cards & letter heads to takeaway coffee cups, packaging, signage, and website design.
I worked closely with the copywriter to develop a tone of voice that was honest, and to the point.
The Infinity brand now has a consistent, strong visual identity to which they can create infinity & beyond.